Maximizer CRM partner reaps benefits of mobile site

Johannesburg – Local Maximizer Software business partner Camsoft Solutions has been reaping unexpected benefits since having a mobile-friendly Web site, in that the number of enquiries to its business has multiplied with the new site.

“We were aware of the importance of a mobile-friendly Web site, given the smartphone era we now find ourselves in, but we had no idea how many visitors to our CRM site were coming in on these devices,” comments Mark Annett, national sales manager at Camsoft.

“We contracted to make our site mobile-friendly so that it automatically detected the type of mobile device coming in to display the Web site accordingly, and it was a real eye-opener when we started seeing the weekly reports on the number and type of devices accessing our site. Over 50% of the visits to our Web site were coming from mobile devices and we’ve found that the number of page visits on the site has increased substantially,” adds Annett. “We attribute this increase to more people on mobile devices engaging with the site now that they can view it more easily, and we suspect that, in the past, these visitors would probably have left the site quickly when they didn’t get a good experience. did a great job of converting our site to be mobile-friendly and added critical elements that were missing, such as clear calls to action, maps for our office locations and quick-contact buttons, all features that are considered essential, considering a lot of people also visit a Web site to get directions to a business address while on the road,” notes Annett. “Certainly, Google’s ‘Our Mobile Planet’ study at the end of last year found that 94% of mobile users use their devices to search for local information, products and services. Also, according to Nielsen Research, smartphone adoption reached over 55% in the US last year. I think it is likely that South Africa will see similar adoption rates, considering the affordability and convenience of a smartphone device on contract compared to the set-up costs of a desktop computer,” adds Annett.

[spoiler title=”10 June 2013 – Maximizer will be exhibiting at Markex” open=”0″ style=”1″]

Maximizer at Markex 2013

Maximizer will be exhibiting at the upcoming Markex event this week at the Sandton Convention Centre from 11-13 June.

5 reasons to attend Markex 2013

  1. Identify new profit making products and ideas
  2. Find something new that will give your business an effective difference
  3. Find new solutions to reduce your costs
  4. Improve value for your customers
  5. Understand how the latest consumer trends will affect you

Please feel free to pay us a visit at our stand no. D1 if you are planning to come to the show.
Show Times: 9am – 5pm daily.