Johannesburg, 03 November 2008
Maximizer CRM v10.5 available in CRM2.0 market drive

New End-to-End CRM Solution Helps Organisations Thrive in Today’s Economy by Leveraging Power of BlackBerry© and Adding iPhone® Browser Support

Leading the Mobile CRM 2.0 revolution for smartphones, Maximizer Software Inc. (TSX:MAX), a leading provider of simple, accessible customer relationship management (CRM) solutions, today announced the availability of its latest CRM software – Maximizer® CRM 10.5.

Providing organisations a full-scale CRM solution directly on their smartphones, Maximizer is the only CRM vendor to offer the most real-time access options to customer/prospect information on multiple platforms, including BlackBerry© 8000 Series, Pearl®, Curve® and Bold® smartphones and now Apple© iPhones®. Enhancements in Maximizer CRM 10.5 are designed to support real time customer interactions from the office, in the field, and while on the road; ultimately driving the customer acquisition, customer service and customer retention

“In today’s economy, when companies are looking to maximize ROI, while improving communications with customers & prospects, Maximizer CRM 10.5 delivers both,” said Vivek Thomas, managing director EMEA, Maximizer Software. “With MaxMobile in version 10.5, Maximizer provides organisations a solution that gives real-time insight into their customer base and prospects – enabling customer interactions that build better relationships.”

Mobile CRM - Business Anytime, Anywhere

With Forrester Research reporting that 31 percent of SMBs plan to adopt and/or execute a sales force application on their mobile devices by the close of 2008, Maximizer Mobile CRM now empowers sales professionals to conduct business in real-time including:
• Ability to access an online document library for sales and company collateral;
• One-click access to maps and driving directions;
• Significantly increased storage of customer data via SD cards.

With BlackBerry devices continuing to lead the corporate business world, Maximizer CRM 10.5 also offers in-depth functionality for the latest BlackBerry smartphone devices, including an improved single-click BlackBerry user interface, and integration with BlackBerry address book and phone modules. Sales and service professionals can also log calls, SMS text messages and emails to client records on their BlackBerry smartphones, affording increased access and convenience in the field.

In addition to improved wireless synchronisation, Maximizer CRM 10.5 now offers seamless wireless web access from the installed mobile application to provide the best of both worlds within one click:
• Rapid, offline access to a subset of customer information stored directly on the smartphone and synchronised back to the corporate CRM system; and
• Real-time online access to the corporate CRM system to dig deeper into specific accounts or expand searches via the web browser integrated with the mobile application on the device

“With instant access to logged calls, emails and quotes, Maximizer Mobile CRM enables our mobile sales force to provide seamless customer service, and make informed, on-the-spot decisions throughout the sales cycle," said Dennis Fanning, president of Platinum Equipment Ltd., a supplier of quality semi trailers for the transportation industry. "Maximizer Software offers increased productivity to our sales force with reduced downtime, allowing us to service our customers more efficiently.”

Additional Maximizer CRM 10.5 new and improved features include:
• More features supported in Web Access to support workers from anywhere including Microsoft Word integration, Excel export, action plans, email templates for personal campaigns, and faster performance

• Greater visibility and better strategic planning capabilities with advanced business intelligence and visual workflow capabilities including on-the-fly trend analysis throughout the customer lifecycle

• Extension of Web 2.0-powered tools with social networking enhancements for more powerful prospecting.

Availability & Pricing

Maximizer CRM 10.5 is available in three editions – Group, Professional and Enterprise –from Maximizer Software through a global network of business partners. Please call 0800 616765 or mail info@maximizercrm.co.za to find out how Maximizer CRM 10.5 can help your organisation.

Visit Maximizer CRM 10.5 for more information on what’s new in Maximizer CRM 10.5

Visit Maximizer Mobile CRM for more information on Maximizer Mobile CRM.